The Marketing World has changed.
It’s no longer about predicting where marketing is going. Marketing, as we once knew it, now fails to reach audiences like it used to. Even back in the day, traditional marketing was never a precision science. It was much like throwing a wide net and hoping it worked. Additionally, magazines and newspapers are shadows of what they once were, and while radio and TV still have some positive aspects, there have been huge changes.
Digital Marketing Has Made a Major Impact.
Or as we like to say – digital marketing, simply put, is a much more effective way to go to market.
Trying to use the same strategies today that worked for your brand years ago would be the equivalent of sending a letter by pony express to your friend in another state vs sending them a text. Mail sent through the Pony Express took a long arduous journey that may or may not have reached it’s intended destination, whereas a text reaches its target within seconds. With today’s digital marketing strategies, we can chose a specific audience and then bring in leads at a consistent rate.
Digital marketing has taken over. So what is it? Simply put:
We utilize technology to target and then promote your brand through digital marketing.
The internet is what digital marketing centers around. There are multiple channels for businesses to communicate their message through, such as online ads, social media, Youtube, and email campaigns.
The biggest advantages to digital marketing are the ability to target a specific audience and to be where people are already searching, which in turn brings the client results.
The process is much more about building data sets than guessing. Testing multiple strategies on a targeted audience is tremendously more effective than throwing the wide net or “spraying and praying” as they call it. The data allows us to analyze the results and make realtime changes.
Traditional marketing agencies often focus the client’s attention on more traditional forms of marketing, for example, radio, print and television. These aren’t bad forms of advertising but they take more time and budget than most small business owners have. We look to help the client find the marketing channel that best suits their business. Budget is taken into great consideration because digital marketing allows smaller companies to build their brands locally. For example, a network television commercial would be out of reach for most companies but social media campaigns allow local business owners a real shot at being the brand of choice in their market.
We’ve built our agency to be able to help clients ranging from handling parts of their marketing to taking their marketing over from A-Z. We use our experience to evaluate your needs, define objectives and get measurable results. Moreover we look to build a more clearly defined buyer than is typical by most companies. The better we know your target audience, the better we will be at creating content that speaks directly to your buyer. We utilize this information to target ideal buyers where we are most likely to achieve our goals.
As your digital marketing agency we believe that everything that your clients and potential clients come in contact with needs to be first class. Whether you are a smaller business that services your local area or a larger business that services your entire state, your brand needs to be showcased as a market leader. We do this by creating content that establishes your brand’s value and expertise. As your marketing agency, our team will execute the most current and effective content strategies in order to provide the best possible results.
We will create and implement expert social media marketing strategies that deliver the objective and create consumer trust.
Most marketing agencies require a retainer before discussing what strategies they would use for a client. We feel that finding the right marketing agency has a lot to do with how you and the agency connect with each other. This is why we offer clients a free of charge consultation.
Call or email to learn more about what Gold Coast can do for your business.
(805) 526-3906 or Message Us for more info now!
If you’re ready to get your project going, let’s talk about your idea. We like to be prepared for our first conversation, so to begin, please fill out our project inquiry form HERE.
Have questions, need more info? Give us a call! We’re happy to answer any questions you have, whether they’re about how we do things, or the services we provide!