Facebook Ads have been a hot topic for a while now. Facebook Ads have become frequently used from the smallest of businesses to the largest of corporations. But did you know your ad sizing matters? A good ad with proper sizing and high quality imaging can make your business stand out.

 

It is good from time to time to take a moment and look at Facebook’s ad specifications. Facebook offers a wide selection for ad options, but they are constantly changing and evolving. There are multiple types of ad images to choose from as well, including Single Image, Carousel, and Collection. Each of these types of ad set ups provide your future customer a different look and feel to your business. It is good to find which ad set is right for your business!  

 

Each of these ad sets has comes with their own specific ad sizing. Below are each of the ad specs:

 

Single Image Ad Specs:

 

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Images that consist of more than 20% text may experience reduced delivery
  • Text: 125 characters
  • Images cropped to 1.91:1
  • Headline: 25 characters
  • Link Description: 30 characters
  • Minimum Image Width in Pixels: 400
  • Minimum Image Height in Pixels: 150
  • Aspect Ratio Tolerance: 3%

Carousel Image Ad Specs:

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters
  • Images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.
  • Minimum Image Width in Pixels : 400
  • Minimum Image Height in Pixels : 150
  • Aspect Ratio Tolerance : 3%

 

Collection Image Ad Specs:

  • Image or Video: The cover image or video that displays in your collection ad uses the first media asset from your fullscreen Canvas
  • Headline: 25 characters
  • Text: 90 characters
  • Minimum Image Width in Pixels : 400
  • Minimum Image Height in Pixels : 150
  • Aspect Ratio Tolerance : 3%

 

Using these proper image sizes, along with high quality and creative photos, will help grow your business. It is good to take the time to understand Facebook Ads, even the smallest details.

And if Facebook Ads have you stuck or confused, don’t worry! We are here to help.

Call us at (805) 526-3906

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