How Do You Know When It’s
TIME FOR A NEW LOGO?
Fashion and hair-do’s go out of style. Likewise, your logo can appear to be dated over time. Large companies like Starbucks, GAP, Pepsi, and Comedy Central have done it. Maybe it’s time for you to update your logo, too.
Congratulations! It’s Time!
When you started your business venture you probably didn’t have the time, energy, and money to put into the logo design of your dreams. But if you’ve survived the business world for more than two years, you are past start-up mode, which means you can adapt your logo to the level of professionalism you now convey.
No Need to Go Crazy!
When thinking about a new logo, you don’t want to totally reinvent your well established wheel. Update your logo, but make sure your branding is still identifiable. Notice how brands like Coca-Cola, and Pepsi update their logo almost every year? But they do so without changing it so much it’s unrecognizable. Think small changes that modernize the look and portray an overall
If you have a logo with a lot of detail or gradient you may have noticed it has limited use. In other words, your logo doesn’t convert well on your website, Facebook page, or T-shirts, and other promotional products. Complex logos are often in most need of a redesign so that they will work well in several media and print outlets.
These tips are just a few things to think about when considering updating your logo. Remember, as your business grows and evolves to respond to the new marketplace, one of the best ways to keep up with the sign of the times is with a new logo.
We Have the Answers
Will it be expensive? No, generally speaking a logo make over is not very expensive at all. The average cost is around $400. Will it take long? No, once the original logo is received, the average turnaround time is 2 – 3 weeks. Will it be hard to get our new logo printed? No, we will provide you with all the files you need.
Do I Need a Completely New Logo?
This all depends on your current logo and the branding you want to convey. There are times and circumstances where a completely new logo would benefit you most. This can only be decided on a case to case basis. Here at Gold Coast Media and Consulting, we specialize in branding and graphic design .We have helped several companies in this aspect of their business.
We would love to hear from you and show you some of our work. Visit our website at https://goldcoast.marketing/ or call us at 805-526-3906.