Local SEO is it’s own category, and one of the most important ongoing strategies that your company needs to engage in. Citations, Social Signals, Mobile, NAP registration, and more, all play a key role in working your way into the “pack”. These all have other benefits as well. Local business listings such as Google+, Google My Business, Yelp, Facebook etc. are crucial in generating local leads for businesses. They also help you rank extremely well when set up correctly. Google’s recent changes have obscured the path, making it more challenging for businesses to find their way to end customers. But “mobile” and “local” serve as beacons that help your company maximize it’s local Google search results and will ultimately contribute in helping you to get into the “pack”.
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